Smart Affiliate Marketing

I help companies build and optimize affiliate programs that drive incremental sales, not more discounts. My strategies are aligned with your broader performance marketing goals and tailored to your industry.
Affiliate Marketing Consultant
Julian Henrichs
Affiliate Marketing Consultant
Are these Affiliate Marketing problems holding you back?
Many companies hesitate to invest in affiliate marketing due to past bad experiences or unclear results. Sound familiar?

If even one of these points applies to you, I am confident I can help.
Want to know how I solve these issues? Let's talk.

Trust & Value

You worry most affiliates are bottom‒funnel coupon sites that add no incremental value, making ROI unclear.
Fraud & Quality
You think that fraudulent tactics create invalid sales and commissions?
You don't know if the program adds relevant customers?
Publishers & Growth
You struggle to discover high‒quality, brand‒aligned partners who can drive meaningful growth.
You have problems actively recruiting partners to your program?
Scale & Attribution
You'd like to scale the affiliate program, but you want it the right way.
You think that plain "Last click" attribution does not reward the right affiliates.
Services to strengthen your brand.
one‒time
Program Audit
Identify fraudulent or redudant affiliates
Discover and fix broken links or tracking
Recommend optimized landing pages or user journeys
Suggest potential affiliates and partnerships
One-time
Program setup
Network selection
Define clear program details and terms
Recommend tools for optimization of processes
Structure payout models and rules for affiliates
Ongoing
Performance Analysis
Evaluation of relevant KPIs
Detect suspicious affiliates and transactions
Set healthy targets for program growth
Align affiliate growth with high level ecommerce strategy
Ongoing
Partner communication
Share relevant campaign details and briefs with affiliates
Ensure content is aligned with your brand identity
Negotiate commercials and commissions
Build strong relationships with top‒tier partners

Affiliate Marketing that is aligned with your Performance Strategy.

As an Affiliate Marketing Consultant with over a decade of experience, my mission is to build clean, healthy, and brand-aligned affiliate programs that drive incremental growth and long-term value.

I believe performance channels do not work in isolation, I follow the basics of Mixed Media Modelling. Each channel plays a role in moving the customer closer to the goal, from first touch to loyal customer, all while staying true to the brand’s identity.

I’ve successfully led affiliate programs across high-performing agencies and in-house teams, including GroupM and Digital River, scaling programs internationally across DACH, UK, and French markets. I’ve developed direct partnerships, coordinated multi-channel campaigns, and helped organizations establish data-driven attribution models that clarify and elevate affiliate contribution.
My approach combines thorough market research, user-centric thinking, and strategic relationship management. I advocate for affiliate ecosystems that are ethical, transparent, and genuinely additive. Meaning: no coupon cluttered programs, no channel cannibalization, no misaligned incentives.

Key Achievements:

🏆 Winner of the AWIN Best Agency Performance Award 2020

🌍 Scaled affiliate programs internationally with strong local partner acquisition in Germany

📊 Coordinated pitch presentations for big clients, bringing together SEA, SEO, Affiliate, and Social into one clear, convincing strategy as part of the New Business team.

How can I help you?
If you have any question or uncertainty if I can help you with your Affiliate Marketing program, kindly let me know
First name
Julian Henrichs
Online Marketing Consultant

Need support? Let's discuss how I can help you.

Julian Henrichs - Online Marketing Consultant


Legal

Contact

Julian Henrichs
contact@augment-markets.com