Why incremental
Make every euro work harder by rewarding real influence.
Affiliate channels are powerful, but only when you know which partners drive actual decision shifts. My incrementality approach isolates true value creation, aligns your payouts with real impact, and improves both efficiency and profitability across the funnel.
16%
of transactions
can actually be influenced by advertising. The remaining customers are already drawn to specific brands.²
50‒60%
of affiliate transactions
were attributed to lower funnel Loyalty/Rewards or coupon affiliate websites. ³
01
Audit & Diagnose
I analyze your current affiliate program to identify which partners are generating genuine incremental revenue versus those targeting customers who would have converted anyway. This includes:
02
Build the Incrementality Measurement Framework
I establish a multi-metric incrementality framework tailored to your business. There is not one single metric that is sufficient to prove incrementality.
03
Optimize & Restructure
I help you rebuild your program structure to reward incremental contribution:
- Rebalance commission structures based on funnel position and incrementality scores
- Eliminate or reduce payouts for non-incremental placements & publishers
- Increase investment in high-incrementality partners
